Craig’s passion is in translating strategic and operational goals into tangible, prioritized facility and capital asset solutions. His recent innovation work focuses on the creation of clinical distribution models that help organizations understand the assets necessary to serve a covered population, including the development of post–acute care services and modular, distributed ambulatory clinics and destination centers. His ability to see creative solutions to complex problems means his clients have been able to turn sunk costs into revenue drivers by making space flexible to increase market share at minimal cost, creatively financing real estate assets, and implementing other innovative approaches.
With over 27 years of experience, Craig has developed a reputation as the leading U.S. planner of major healthcare capital projects. He has personally worked on more than $15 billion of hospital construction assignments, including groundbreaking engagements for many of the most prestigious healthcare organizations in the country, including UCSF Health, Cedars-Sinai Medical Center, Stanford Health Care, and the University of Texas Southwestern Medical Center. Always pushing the innovative-thinking envelope, Craig led the development team of physicians, administrators, and planners that created the concept of the interventional platform at Ronald Reagan UCLA Medical Center—a single prep/recovery area that serves 23 operating rooms, six cath labs, and eight interventional radiology labs. Currently, he is working with health systems to optimize their regional care delivery systems, analyzing geographic and utilization data to size services and spaces for an ambulatory-focused future.