Naya has spent more than 25 years in the healthcare industry and 18 years in consulting. She has devoted her career to working with ambulatory surgery centers (ASCs) and other surgical practices. As the head of ECG’s Ambulatory Surgery practice, Naya serves as a trusted adviser to ASC leaders at a time when patient care is increasingly shifting to the outpatient setting. Naya has a proven track record as a strategic adviser to clients in ASC operations, managed care contracting, and business analysis. She has provided direction to a number of national health organizations on the issues of managed care contracting, integration of ASCs into health systems, and the revenue implications associated with evolving payment systems and structures. She is an industry leader serving on several national and state boards for ambulatory surgery.
Naya has a proven track record of leading contract negotiations that have resulted in savings to payors while identifying revenue opportunities for providers. Before joining ECG, Naya was the founder and Chief Executive Officer of Eveia Health, a firm specializing in ASC operations, managed care contract negotiation, and business analysis. In this capacity, she provided analytical, development, and operations management consulting services focused on enhancing the overall financial performance of ASCs and surgical practices. Prior to founding Eveia, Naya served in a number of executive leadership roles in ASCs and surgical hospitals. Naya is a guest lecturer at Yale University School of Public Health and in 2015 was a recipient of the Winslow Centennial Honor Roll for Excellence and Service award.