Strategic Planning & Business Development
Children’s hospitals and pediatric programs are continually challenged with striking the right balance between marquee “flyover” programs that are attractive to patients regionally and nationally and services that are essential to the mission, but require ongoing investment. We understand your need for sound analysis and a national perspective in order to support strategic decision making.
With a team of professionals dedicated exclusively to children’s hospital consulting, our services include hospital and health system strategic planning and service line or specific program analysis, as well as defining the analytical tools that support the development of your service portfolio.
Examples of our pediatric strategic planning-related services include:
- Hospital and system strategic planning.
- Service line or program strategic planning.
- Service line portfolio analysis.
- Market share and demand analysis.
- Competitor profiling.
- Financial profiling and opportunity analysis.
Selected Projects
Developing a strategic plan for a freestanding children’s hospital. Expand Minimize
ECG assisted a large freestanding children’s hospital in developing a 3-year strategic plan. The resulting plan identified key strategies and tactics to allow for the fulfillment of the potential of the existing clinical and academic programs, provide for the expansion of key service lines, and implement the most effective approach to address market demand and competition both locally and regionally.
Defining a hospital-within-a-hospital strategic plan. Expand Minimize
Creating a pediatric heart center strategic plan and a pediatric cardiovascular service line structure. Expand Minimize
ECG assisted a freestanding children’s hospital in conducting an analysis of its current cardiovascular programs and services, market share, competition, and finances. Through this analysis, we were able to identify the hospital’s critical strengths, weaknesses, opportunities, and threats regarding cardiac services. Our guidance resulted in the creation of a pediatric cardiovascular service line and a service-specific strategic plan that encompassed hospital and physician services, as well as clinical and academic programs.
