Speech Health Insurance Exchanges: Implications for Marketers

Health Insurance Exchanges: Implications for Marketers

As healthcare reform is implemented, a large percentage of the population is expected to enter health insurance exchanges (HIEs). This presentation explores how the trend will alter the entire dynamic of the healthcare purchase equation as consumers once insured by employers take on accountability for accessing care, paying for it, and more. This session also examines its implications, including the increasing importance of market position and an elevated role for marketers.