Rock is a healthcare technology, clinical operations, and digital strategy leader with more than nine years of experience driving enterprise transformation for health systems. Building on an early career as a solutions engineer, he now partners with executive stakeholders and multidisciplinary teams to address complex challenges and implement practical, scalable solutions. Rock's analytic and business mindset drives his passion for making care delivery efficient and effective in every patient’s journey. His collaborative approach to engaging leadership, providers, and operational stakeholders has helped organizations improve access, streamline workflows, strengthen governance, and realize greater value from staff and technology investments.
Since joining ECG, Rock has focused on helping healthcare organizations align strategy, operations, and technology to achieve sustainable transformation. He has advised executive leaders on initiatives involving patient access, provider operations, perioperative services, clinical workflow optimization, and enterprise technology strategy. Rock's specific leadership in digital innovation spans the full technology and vendor life cycle, including strategic planning, market assessments, platform evaluations, contract negotiations, implementation oversight, operational adoption, upgrade roadmaps, and technology optimization. He has guided multidisciplinary teams through large-scale implementations, helping organizations modernize and digitize the patient and provider experience. In a recent project, Rock led an enterprise referral management and patient access transformation for a multihospital regional health system, aligning governance, provider data, and Epic workflows to reduce referral cycle time by 50% and expand online scheduling utilization throughout the medical group by 5%.
