Webinar The New Frontier of Patient Engagement

The New Frontier of Patient Engagement

Patient engagement continues to be a hot topic in the healthcare industry. From online portals to telehealth to mobile-inspired care delivery, patients are seeking nontraditional ways to take care of themselves and their families. For several years now, patients have been asking their physicians for online portals; the industry is seeing similar traction on other patient-oriented delivery systems. Through meaningful use criteria, the Merit-Based Incentive Payment System (MIPS), and Alternative Payment Models (APMs), the government is not only requiring that hospitals and physicians provide these tools, but also that providers and patients actually use them.

This 1-hour webinar will provide an overview of how patient engagement requirements will be evolving as new criteria and mandates emerge. In addition, those attending this presentation will hear how Centura Health, a 15-hospital health system with more than 100 physician practices, rolled out its new patient portal, MyCenturaHealth, in 2014, including the important decisions to consider when preparing to go live with a portal. Centura has taken an innovative approach to its implementation of MyCenturaHealth, exploring the use of an automated registration process, among other tools, to ensure high levels of adoption in both the acute and ambulatory environments. Those involved in online portal setup, hospital and physician practice operations, and marketing will be the target audience for this presentation. Since meaningful use is a major driver of patient portals, those interested in such initiatives also will find this presentation helpful.

After this session, attendees will have an understanding of what it takes to support an organization’s providers, staff, and patients in a robust engagement initiative. Specifically, the session includes the following learning objectives:

  1. Understand the patient-engagement principles of meaningful use and how they can help implementation of online portals and other interactive tools.
  2. Use internal and external marketing to achieve effective patient portal use within the context of organizational goals.
  3. Become familiar with the physician adoption processes used to drive implementation of portals and other patient-facing tools.