As Peter Drucker once said, “The purpose of a business is to create and keep a customer.”
In an increasingly competitive and cost-constrained market, leading health plans are treating client retention with the same rigor as acquisition. This shift enables payers to move from reactive account management to proactive relationship strategy, resulting in stronger customer alignment and more predictable growth.
On our latest Healthcare Upside/Down podcast with Becker’s Healthcare, ECG’s Marc Pierce joins Blue Cross Blue Shield of Massachusetts’ Steve Moorehead to discuss how a data-driven approach to retention can help health plans reduce churn and improve performance. I hope you will listen in.
Sincerely,
